General Findings

Social Media Song: Crazy Little Thing The Web

A social media song by Pete Codella. Music video by multimediawise. www.petecodella.com http Vocals: Pete Codella, APR @codella Lyrics: Pete and Vickey Codella Music Video: multimediawise LLC @multimediawise Musical Arrangement: Mark Scholl at Screaming Tigers Recorded at MJ Greene Audio: Michael Greene and Tyler Castleton Special thanks to the crew at multimediawise: Preston Parker, Director @prestonpparker Tyler Woodbury, Primary Editor, Camera Operator A Ryan Pence, Secondary Editor, Camera Operator B Also available on itunes as part of the Online PR Podcast Episode 006 by Pete Codella and Mark Polson of Codella Marketing and Code Greene, respectively

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Posted in Marketing · March 3rd, 2010 · Comments (25)

Opportunities In Media Management

A benefit of a degree in media management is that it can open up avenues for work in many fields such as teaching, public relations and publishing. If your aspirations tend toward starting a business of your own in a field related to media, the training that you receive in a media management degree may give you the necessary background. The outlook for public relations and advertising managers is very bright, fueled in large part by the continued demand for these positions in internet related advertising. For those already employed within the media field, a media management degree may be of some use if you would like to develop towards more of a management role. media management software is also now widely used.

The courses included in a Master of Science (M.S.) in Media Management and Communications degree will give a thorough understanding of the types and practices of all traditional print and modern media industries, including electronic publishing. The courses will also provide a good grounding in the business side of the media industry, which is very useful if you are looking for a leadership position. The background in the economic and commercial sides of the industry that is facilitated by the degree provides a grounding that prepares you for far more than just entry level work. People who want to learn about the business workings of the media industry but who aren’t interested in getting an M.B.A. but often opt for the M.S. in Media Management.

The business fundamentals you will get in an M.B.A. in Media Management include business administration, accounting, information system management, and basic business law. Management skills are also part of the curriculum and encompass such areas as marketing management, operations management and overall business policy management. It is common for students to find themselves specializing in particular areas such as communications management, amongst other media management or media & entertainment related fields. Once you’re on this type of focused course of study, you can concentrate on your own particular goals, which may include employment in the entertainment industry, communication law, print or electronic media, or broadcast management. Other popular areas of practice include public relations, advertising, media economics and corporate image management.

There are a large number of media related degrees available, but many employers will look for the media management degree when hiring new employees or promoting current ones. Employers appreciate the business training and specialized skill the degree represents, and know that these students are prepared to take on leadership positions in any field. The media management degree is built on a solid foundation of knowledge of the business, financial and legal aspects of the industry, setting it apart from those other degrees that provide only the basics, such as content creation or publishing. The media management degree is also an unparalleled opportunity to develop your interests in a specific field, such as international business and marketing, product management or consumer behaviour. All of these areas of study will prepare students for very specialized jobs in their field, giving them more options than the traditional journalism or management degree would provide.

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Posted in Education · February 26th, 2010 · Comments (0)

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